Even though we are in the hiring business, when it comes to analytics, FocusKPI finds and develops the best analytics talent on the market. FocusKPI has the best record in terms of talent supply and retention across the 30 vendors we are using. We’ve converted almost 80% of their consultants into full-time employees due to the hyper-growth of our analytics team. We rely on FocusKPI as the source of analytics talent acquisitions, development, and overflow projects.

We have retained FocusKPI as a strategic partner in analytic solutions for four years. We have maintained our relationship with FocusKPI for so long because they provide holistic end-to-end analytics support to business across marketing, finance, operations, and sales with online and offline channels, so business units can leverage their insights and recommendations effectively. They provide consistently high-quality services comparable to that of big-name companies and bring in the most advanced technologies, methodologies, and practices at a very competitive price. FocusKPI is very flexible; our collaboration shows a lot of synergy as a team. It would be a big loss if we didn’t have FocusKPI.

Some of the many unique values that FocusKPI brings to the table for us are that they offer a strong onsite analytics team, while also providing strong support tools and expertise from the backend office that help onsite consultants check different options, methodologies, and new techniques to increase the productivity of the consultants and the impact of our work without an incremental cost. We feel like the most important clients and get the most value out of this relationship. FocusKPI is one of the most important analytics partners for our marketing team.

Initially, we were skeptical when one of our former colleagues referred FocusKPI to us when we ran into product-analysis challenges in my team. We had several discussions and felt like they were right on point, straightforward, and very motivated. And so, we decided to give them a try with a small project. Since then we have increased the scope of their projects to support more product lines. We have increased relationships in customer marketing. FocusKPI is our best analytics partner because they listen and respond quickly with relevant solutions. They provide the most talented consultants who are not only highly technical but also very business-driven and focused on our business metrics. I like their name Focus KPI (Key Performance Index) as well.

With FocusKPI's Marketing ROI web-based software tool, our marketing and finance teams no longer need to fight about marketing channel-spend allocation. The ROI tool is so simple and flexible to use. It allows us to accurately attribute revenue to the right channels, check our performance in previous quarters, and analyze how we may deploy an incremental budget to get a better ROI, as well as how we can plan our future campaigns with the coordination of channel managers. Overall, this tool has helped us make wise decisions on market spending across multiple channels, so we don’t have to second guess again.