Monday, 16 November 2020 / Published in Data Science, Marketing
How to use data analytics, segmentation, and personalization to drive marketing strategy and grow your business.
Tuesday, 20 October 2020 / Published in Data Science, Marketing
In marketing, Reinforcement Learning has the potential to play a pivotal role in the consumer-centered, data-driven, and algorithm-mediated brand communication to orchestrate customer journey with the goal of maximizing long-term gains in a dynamic environment.
Monday, 12 October 2020 / Published in Career
In January 2020, Sicheng graduated from Boston University with a master’s degree in Applied Business Analytics. He joined our team in early March, 2020 as a data scientist intern and later worked full time at the Boston office.
Wednesday, 26 August 2020 / Published in Marketing
The pandemic accelerated an existing and ongoing shift towards more and more flexible customer-centric experiences; the way Vistaprint handles the concept of a customer in data is along for the ride. In moments like these, there's no telling what may be around the next curve, but data and analytical thinking are ready to help solve the challenges to come.
Monday, 24 August 2020 / Published in How To
Ranking is an important method in business world. Today we are going to simulate a sales report dataset to explore various real-world ranking problems in MySQL.