Monday, 16 November 2020 / Published in Data Science, Marketing
How to use data analytics, segmentation, and personalization to drive marketing strategy and grow your business.
Tuesday, 20 October 2020 / Published in Data Science, Marketing
In marketing, Reinforcement Learning has the potential to play a pivotal role in the consumer-centered, data-driven, and algorithm-mediated brand communication to orchestrate customer journey with the goal of maximizing long-term gains in a dynamic environment.
Thursday, 16 July 2020 / Published in Data Science
As a data analyst, writing complicated queries is one of the most important tasks. You have to know different combinations of common expressions.
Monday, 08 June 2020 / Published in Data Science
This is a case study using analytical techniques to assist in contract negotiations. The client is a large multinational corporation that offers its customers the credit card service.