Using Data, Analytics, Segmentation, and Personalization to Drive Marketing Strategy

Monday, 16 November 2020 / Published in Data Science, Marketing
How to use data analytics, segmentation, and personalization to drive marketing strategy and grow your business.

Salesmanship Enabled MarTech with Reinforcement Learning

Tuesday, 20 October 2020 / Published in Data Science, Marketing
In marketing, Reinforcement Learning has the potential to play a pivotal role in the consumer-centered, data-driven, and algorithm-mediated brand communication to orchestrate customer journey with the goal of maximizing long-term gains in a dynamic environment.

SQL Queries, Tips for Writing Complex Grouping Operators

Thursday, 16 July 2020 / Published in Data Science
As a data analyst, writing complicated queries is one of the most important tasks. You have to know different combinations of common expressions.

Time Series and Survival Modeling

Monday, 08 June 2020 / Published in Data Science
This is a case study using analytical techniques to assist in contract negotiations. The client is a large multinational corporation that offers its customers the credit card service.