Customer churn is a phenomenon that clients or customers of a business no longer make purchases or maintain partnerships.

The pandemic accelerated an existing and ongoing shift towards more and more flexible customer-centric experiences; the way Vistaprint handles the concept of a customer in data is along for the ride. In moments like these, there's no telling what may be around the next curve, but data and analytical thinking are ready to help solve the challenges to come.

While in academia, I studied the market survey strategy. I applied that strategy during the data collection phase of my doctorate research. I was surveying from among a population universe defined as my students.

A large retail company needed to utilize data to find high-value customers, increase engagement and demand while sticking to the marketing budget. How did they achieve the goals?

Are the marketing tools used to improve sales? What are the most effective ways of using these streams while still having an optimal budget?