Monday, 14 December 2020 / Published in Business Intelligence, How To, Marketing
Now comes the time to summarize, review, and evaluate your efforts throughout the whole year. Focus on your key performance indicators (KPIs) and learn what has been working for your business, what has not, how to optimize and grow your business in 2021!
Thursday, 03 December 2020 / Published in Marketing
Customer churn is a phenomenon that clients or customers of a business no longer make purchases or maintain partnerships.
Monday, 16 November 2020 / Published in Data Science, Marketing
How to use data analytics, segmentation, and personalization to drive marketing strategy and grow your business.
Tuesday, 20 October 2020 / Published in Data Science, Marketing
In marketing, Reinforcement Learning has the potential to play a pivotal role in the consumer-centered, data-driven, and algorithm-mediated brand communication to orchestrate customer journey with the goal of maximizing long-term gains in a dynamic environment.
Wednesday, 26 August 2020 / Published in Marketing
The pandemic accelerated an existing and ongoing shift towards more and more flexible customer-centric experiences; the way Vistaprint handles the concept of a customer in data is along for the ride. In moments like these, there's no telling what may be around the next curve, but data and analytical thinking are ready to help solve the challenges to come.
Tuesday, 21 July 2020 / Published in Marketing
While in academia, I studied the market survey strategy. I applied that strategy during the data collection phase of my doctorate research. I was surveying from among a population universe defined as my students.
Friday, 12 June 2020 / Published in Marketing
A large retail company needed to utilize data to find high-value customers, increase engagement and demand while sticking to the marketing budget. How did they achieve the goals?
Friday, 12 June 2020 / Published in Marketing
Are the marketing tools used to improve sales? What are the most effective ways of using these streams while still having an optimal budget?