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Services
Data Analytics & Machine Learning
We are dedicated to delivering high ROI results on a large scale.
9%
Average ROI Incremental for Projects
Customer Engagement and Market Adaptation
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Personalization and recommendations
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Audience targeting and segmentation
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Purchase decision drivers
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Sentiment analysis
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A/B testing
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Impact of demographic changes
30+
Successful Use Cases
Operational and Strategy
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Data strategy and planning
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Business & customer insights
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Performance KPIs and OKRs
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Reporting and dashboards
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Operational priorities
90%
Client Retention Rate
Performance Optimization
and Revenue Growth
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Sales forecasting
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Pricing optimization
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Measuring performance improvement and experimentation
Our Approach
INTEGRATE
with client’s strategies and clearly understanding the “why.”
INNOVATE
with data and analytic solutions that improve decision quality.
ELEVATE
with measurable results that matter to the client’s business performance.
Outcomes
Higher ROIs
Targeted Campaign Audiences
Improve campaign ROIs by targeting the right customers. Data modeling results in scoring your customer database or prospect list to prioritize outreach to those who are the most likely to contribute to meeting your KPIs
Featured Methodologies:
Propensity-to-buy modeling
Uplift modeling (aka Incrementality modeling)
Lifetime Value (LTV)
Greater Relevance
Personalization
Break through the noise to show customers you understand who they are and what they need. FocusKPI will work with you to increase the relevance and individualization of your marketing, promotions, and product recommendations.
Featured Methodologies:
Offer optimization modeling
Personalized marketing
Reinforcement learning
Improved Optimization
Measurement
Improve campaign ROIs by targeting the right customers. Data modeling results in scoring your customer database or prospect list to prioritize outreach to those who are the most likely to contribute to meeting your KPIs
Featured Methodologies:
AB testing
Marketing mix modeling (MMM)
Marketing attribution (MTA)
Reporting and data visualization
Better Experience
Customer Sentiment Analysis
Break through the noise to show customers you understand who they are and what they need. FocusKPI will work with you to increase the relevance and individualization of your marketing, promotions, and product recommendations.
Featured Methodologies:
Natural language processing (text analytics)
Customer opinion driver analysis
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