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10/23 Analytics Leadership Forum #8

October 23, 2020 @ 4:00 pm - 5:00 pm UTC-4

Speaker: , Senior Vice President, Global Head of Marketing & Communications at Capitolis


Jessica Lyn Zall will share her best practice as a leader in global marketing and communications strategy about how to use data analytics to drive marketing strategy


🔹 How data-driven marketing optimizes the brand and product communications based on customer information to predict their needs, desires, and future behaviors

🔹 How data-driven insight helps develop personalized marketing strategies for the highest possible return on investment (ROI)





Speaker: , Vice President of Analytics at AMP Agency


Ken Blake will talk about how to build trust with clients from the non-tech field


🔹 Establishing a shared vision that is embraced by all departments across the client organization

🔹 Ensuring sales pitches and work deliverables resonate with all stakeholders

🔹 Avoiding the “they just don’t get it” mindset






【4:00 – 4:30 PM EST】Using Data, Analytics and Segmentation to Drive Marketing Strategy

【4:30 – 4:50 PM EST】Building the Trust with Clients from  Non-Technical background

【4:50 – 5:00 PM EST】Job Openings Announcement


October 23, 2020
4:00 pm - 5:00 pm UTC-4


10/23 Analytics Leadership Forum #8
841 6324 7969
028525, https://us02web.zoom.us/j/84163247969?pwd=ellaNTdYMzA5cFd4ZEpoZHIvWWlzQT09


FocusKPI, Inc.

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