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10/23 Analytics Leadership Forum #8
October 23, 2020 @ 4:00 pm - 5:00 pm UTC-4
Speaker: Jessica Lyn Zall, Senior Vice President, Global Head of Marketing & Communications at Capitolis
Jessica Lyn Zall will share her best practice as a leader in global marketing and communications strategy about how to use data analytics to drive marketing strategy
🔹 How data-driven marketing optimizes the brand and product communications based on customer information to predict their needs, desires, and future behaviors
🔹 How data-driven insight helps develop personalized marketing strategies for the highest possible return on investment (ROI)
Speaker: Ken Blake, Vice President of Analytics at AMP Agency
Ken Blake will talk about how to build trust with clients from the non-tech field
🔹 Establishing a shared vision that is embraced by all departments across the client organization
🔹 Ensuring sales pitches and work deliverables resonate with all stakeholders
🔹 Avoiding the “they just don’t get it” mindset