10/23 Analytics Leadership Forum #8

Speaker: Jessica Lyn Zall, Senior Vice President, Global Head of Marketing & Communications at Capitolis

Jessica Lyn Zall will share her best practice as a leader in global marketing and communications strategy about how to use data analytics to drive marketing strategy

🔹 How data-driven marketing optimizes the brand and product communications based on customer information to predict their needs, desires, and future behaviors

🔹 How data-driven insight helps develop personalized marketing strategies for the highest possible return on investment (ROI)

Speaker: Ken Blake, Vice President of Analytics at AMP Agency

Ken Blake will talk about how to build trust with clients from the non-tech field

🔹 Establishing a shared vision that is embraced by all departments across the client organization

🔹 Ensuring sales pitches and work deliverables resonate with all stakeholders

🔹 Avoiding the “they just don’t get it” mindset

Agenda

【4:00 – 4:30 PM EST】Using Data, Analytics and Segmentation to Drive Marketing Strategy

【4:30 – 4:50 PM EST】Building the Trust with Clients from  Non-Technical background

【4:50 – 5:00 PM EST】Job Openings Announcement