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How to Build a Multichannel Attribution Model (MTA)?

September 22, 2020 @ 2:00 pm - 3:00 pm UTC-4

Free

Topic: Logistic Regression and Survival Approaches

Time: 2 PM EST, September 22th, 2020

Speaker: Jin Zhou, Principal Consultant and Data Scientist at Staples

Interested in learning more about building Multichannel Attribution Models (MTA)?
Jin will share modeling methods in allocating weights on revenues of different communication channels.

Read more: Deterministic Methods in Building MTA
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Details

Date:
September 22, 2020
Time:
2:00 pm - 3:00 pm EDT
Cost:
Free
Website:
https://lnkd.in/epXav4R

Venue

FocusKPI Online Webinar
https://us02web.zoom.us/w/89970290651?tk=htwej-fA9BTey9GuJKjJbVOzeHOuq2VMyZvNogEPuwc.DQIAAAAU8qWv2xZaeExzZkc5Z1Q2cTM2bXFTdXNjTXZBAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Organizer

FocusKPI, Inc.
Website:
https://www.linkedin.com/events/6720434814849212416/