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How to Build a Multichannel Attribution Model (MTA)?
September 22, 2020 @ 2:00 pm - 3:00 pm UTC-4 Free
Topic: Logistic Regression and Survival Approaches
Time: 2 PM EST, September 22th, 2020
Speaker: Jin Zhou, Principal Consultant and Data Scientist at Staples
Interested in learning more about building Multichannel Attribution Models (MTA)?
Jin will share modeling methods in allocating weights on revenues of different communication channels.