Speaker: Jessica Lyn Zall, Senior Vice President, Global Head of Marketing & Communications at Capitolis   Jessica Lyn Zall will share her best practice as a leader in global marketing and communications strategy about how to use data analytics to drive marketing strategy   🔹 How data-driven marketing optimizes the brand and product communications based

Topic: Logistic Regression and Survival Approaches Time: 2 PM EST, September 22th, 2020 Speaker: Jin Zhou, Principal Consultant and Data Scientist at Staples Interested in learning more about building Multichannel Attribution Models (MTA)? Jin will share modeling methods in allocating weights on revenues of different communication channels. Read more: Deterministic Methods in Building MTA

Topic: Reinforcement Learning in Marketing Science Time: 4 PM EST, September 18th, 2020 Speaker: Yunxiao He, Advisory Data Scientist at FocusKPI, Inc. Interested in deploying Reinforcement Learning(RL) in your digital marketing campaigns? Join FocusKPI Online Analytics Leadership Forum to learn more about the revolutionized AI technology to effectively improve your digital marketing campaign ROI.     Takeaways