HEALTHCARE
As the demand for healthcare services increases, the healthcare industry needs to respond with better standards of care through smarter healthcare systems.
Patient records are stored digitally in Electronic Healthcare Records which are the fundamental resource for healthcare insights and only half of the healthcare organizations have an established strategy for big data or data analytic initiatives.
There is also an increased focus on patient care with more emphasis on value and outcomes rather than volume.
FocusKPI works with many stakeholders across the healthcare value chain. It helps customer-centric companies target the right customers with the right products to maximize the revenue of existing brands while successfully launching new ones. Our advanced analytics solutions enable leading health product marketers to increase sales and marketing effectiveness to accelerate revenue growth.
We also have deep experience with building cloud data solutions.
As the demand for healthcare services increases, the healthcare industry needs to respond with better standards of care through smarter healthcare systems.
Patient records are stored digitally in Electronic Healthcare Records which are the fundamental resource for healthcare insights and only half of the healthcare organizations have an established strategy for big data or data analytic initiatives. There is also an increased focus on patient care with more emphasis on value and outcomes rather than volume.
FocusKPI works with many stakeholders across the healthcare value chain. It helps customer-centric companies target the right customers with the right products to maximize the revenue of existing brands while successfully launching new ones. Our advanced analytics solutions enable leading health product marketers to increase sales and marketing effectiveness to accelerate revenue growth.
We also have deep experience with building cloud data solutions.
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- Accountable care
- Evident based medicine
- Key performance indicator evaluations
- Revenue management cycle improvement
- Integration of clinical analytics and health management
- Consolidation of health supervision tools with communication tools, workflows, and analytics tools
- Claims data analysis for fraud detection
- Re-evaluate your promotional mix to ensure that your efforts take into account that physicians/patients shift toward
digital channels. - Online advertising, Paid search and SEO strategies to drive physician/patient visitors to customer service portals, to
additional brand engagement.
CHALLENGES
- Effective reach is one of the most challenging stages of the physician marketing life cycle for marketers.
- It’s important for pharmaceutical marketers to keep up with consumers’ evolving media preferences.
TOOLS
- Digital Marketing Monitor provides real-time tracking and ROI reports.
- Utilize market data and analysis to gain actionable knowledge of their therapeutic category’s preferred media mix
and health resources - Driving physicians/patients to a customer service portal (CSP) or product website
CHALLENGES
- Understand the online tools and content desired by physicians/patients interacting with your brand
TOOLS
- Digital Analytics empowers leading marketers to measure, analyze, design, automate, and optimize digital
marketing efforts, including all digital channels
- Provide useful patient education materials and Rx assistance program information on CSP, to support P/P interaction
at the point of care - Testing and tweaking website components, can significantly improve conversion rates
CHALLENGES
- Metrics to dictate your brand conversion strategy - establish a measurement and optimization cycle
TOOLS
- Web Analytics, CRM Customization, ROI Analysis assess the effectiveness of marketing programs and evaluate
key product & service metrics to generate a complete picture of every customer
- To provide comprehensive healthcare solutions, companies must enhance their customer service models. Social
media can be a customer service enabler. - To offer live video detailing and online customer service reps to give physicians access to product information and
24*7 support.
CHALLENGES
- Whether your CSPs feature useful, relevant, and up-to-date content and tools, and provide easy access to company
reps for product questions - Whether online tools, loyalty programs, and support communities can help consumers stay compliant and have a
positive brand experience
TOOLS
- Web Analytics, ROI Analysis track the key website metrics like site visits, page views, returning users, conversion
rate, etc., and conduct the analysis- A/B testing, SEO, landing page optimization, conversion path optimization,
VoC (Voice of Customer) analysis and live feedback analysis- to improve web traffic.
- Accountable care
- Evident based medicine
- Key performance indicator evaluations
- Revenue management cycle improvement
- Integration of clinical analytics and health management
- Consolidation of health supervision tools with communication tools, workflows, and analytics tools
- Claims data analysis for fraud detection
- Accountable care
- Evident based medicine
- Key performance indicator evaluations
- Revenue management cycle improvement
- Integration of clinical analytics and health management
- Consolidation of health supervision tools with communication tools, workflows, and analytics tools
- Claims data analysis for fraud detection
- Re-evaluate your promotional mix to ensure that your efforts take into account that physicians/patients shift toward digital channels.
- Online advertising, Paid search and SEO strategies to drive physician/patient visitors to customer service portals, to additional brand engagement.
CHALLENGES
- Effective reach is one of the most challenging stages of the physician marketing life cycle for marketers.
- It’s important for pharmaceutical marketers to keep up with consumers’ evolving media preferences.
TOOLS
- Digital Marketing Monitor provides real-time tracking and ROI reports.
- Utilize market data and analysis to gain actionable knowledge of their therapeutic category’s preferred media mix and health resources
- Driving physicians/patients to a customer service portal (CSP) or product website
CHALLENGES
- Understand the online tools and content desired by physicians/patients interacting with your brand
TOOLS
- Digital Analytics empowers leading marketers to measure, analyze, design, automate, and optimize digital marketing efforts, including all digital channels
- Provide useful patient education materials and Rx assistance program information on CSP, to support P/P interaction at the point of care
- Testing and tweaking website components, can significantly improve conversion rates
CHALLENGES
- Metrics to dictate your brand conversion strategy - establish a measurement and optimization cycle
TOOLS
- Web Analytics, CRM Customization, ROI Analysisassess the effectiveness of marketing programs and evaluate key product & service metrics to generate a complete picture of every customer
- To provide comprehensive healthcare solutions, companies must enhance their customer service models. Social media can be a customer service enabler.
- To offer live video detailing and online customer service reps to give physicians access to product information and 24*7 support.
CHALLENGES
- Whether your CSPs feature useful, relevant, and up-to-date content and tools, and provide easy access to company reps for product questions
- Whether online tools, loyalty programs, and support communities can help consumers stay compliant and have a positive brand experience
TOOLS
- Web Analytics, ROI Analysis track the key website metrics like site visits, page views, returning users, conversion rate, etc., and conduct the analysis- A/B testing, SEO, landing page optimization, conversion path optimization, VoC (Voice of Customer) analysis and live feedback analysis- to improve web traffic.
- Accountable care
- Evident based medicine
- Key performance indicator evaluations
- Revenue management cycle improvement
- Integration of clinical analytics and health
management - Consolidation of health supervision tools
with communication tools, workflows, and
analytics tools - Claims data analysis for fraud detection
- Re-evaluate your promotional mix to
ensure that your efforts take into account
that physicians/patients shift toward digital
channels - Online advertising, Paid search and SEO
strategies to drive physician/patient
visitors to customer service portals, to
additional brand engagement
CHALLENGES
- Effective reach is one of the most
challenging stages of the physician
marketing life cycle for marketers - It’s important for pharmaceutical marketers
to keep up with consumers’ evolving media
preferences
TOOLS
- Digital Marketing Monitor provides
real-time tracking and ROI reports
- Utilize market data and analysis to gain
actionable knowledge of their therapeutic
category’s preferred media mix and health
resources. - Driving physicians/patients to a customer
service portal (CSP) or product website
CHALLENGES
- Understand the online tools and content
desired by physicians/patients interacting
with your brand.
TOOLS
- Digital Analytics empowers leading
marketers to measure, analyze, design,
automate, and optimize digital marketing
efforts, including all digital channels.
- Provide useful patient education materials
and Rx assistance program information on
CSP, to support P/P interaction at the point
of care.. - Testing and tweaking website components,
can significantly improve conversion rates.
CHALLENGES
- Metrics to dictate your brand conversion
strategy - establish a measurement and
optimization cycle
TOOLS
- Web Analytics, CRM Customization, ROI
Analysis assess the effectiveness of
marketing programs and evaluate key
product & service metrics to generate a
complete picture of every customer
- To provide comprehensive healthcare
solutions, companies must enhance their
customer service models. Social media can
be a customer service enabler. - To offer live video detailing and online
customer service reps to give physicians
access to product information and 24*7
support.
CHALLENGES
- Whether your CSPs feature useful, relevant,
and up-to-date content and tools, and
provide easy access to company reps for
product questions. - Whether online tools, loyalty programs,
and support communities can help
consumers stay compliant and have a
positive brand experience
TOOLS
- Web Analytics, ROI Analysis track the key
website metrics like site visits, page views,
returning users, conversion rate, etc., and
conduct the analysis- A/B testing, SEO,
landing page optimization, conversion path
optimization, VoC (Voice of Customer)
analysis and live feedback analysis- to
improve web traffic.