What problems does the business want to solve?
A large multi-channel retailer spends tens of millions of dollars to grow its online catalog business but needs to optimize customer development across retail and delivery channels.
What is the project objective?
Client is looking to more effectively spend the $30 million budget for growing a more active online customer base.
1. FocusKPI’ s cross-channel response model identifies retail customers likely to enter delivery channels without decreasing retail spending.
2. FocusKPI’ s reactivation models optimize response among idle customers, including the type of contact (mail v. catalog) and offer (coupon vs. bonus products).
In prioritizing spending on retention efforts, results can be greatly improved via an emphasis on an early intervention based on customer behavior.
The client is looking to more effectively spend the $30 million budget for growing a more active online customer base.