Multi-Touch Attribution (MTA) Model is the measurement of the partial value of each interactive marketing contact that contributed to the desired outcome. It provides partial value across marketing channels to better measure and optimizes ROI.
Marketing Mix Model (MMM) or Multi-Touch Attribution (MTA) Model?
A Marketing Mix Model (MMM) or Media Mix Model tells you how effective are each of the marketing channels in impacting sales. The marketing channels usually include TV, Radio, Digital Channels, Direct Mails.
Multi-Touch Attribution (MTA) Model tells you how effective is each touchpoint of a specific marketing channel in impacting sales (channel conversion rate). These touchpoints are at the most granular level.
FocusKPI team combines MMM and MTA models to design customized solutions that tailor your business needs. We’ve invested extensively in a suite of tools and technology that enable us to extract the meaningful connections, correlations, and trends from your behavioral and transaction data. Our expertise in these disciplines enables us to apply theories and inventions to create a breakthrough for your marketing campaigns.
