By sifting through your clickstream and transaction data, FocusKPI experts can uncover loyalty patterns and allow quick test/learn approaches to analyze different offers and scenarios.
Email Offers Data Sampling:
Data sources
-
3 year transaction history
-
3 year image upload history
-
2 year contact history
-
Census data
-
Campaign data not available for Jun- Sep 2012
Time windows: Use 24 months history to predict one week purchase
Two offer levels: High discount vs. Low discount
Three product categories: