What problems does the business want to solve?
A large online-only retailer generates a significant volume of qualified leads from search traffic on its website. The client is unable to close sales and convert customers with its product portfolio alone.
Deals are in place to send leads to two partner destinations, but the partners provide little data on the value of their own individual leads.
What is the project objective?
The client aims to improve qualified lead monetization by handing off specific leads generated by keyword search-terms to the partner that will pay the most.