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Optimizing Qualified Lead that Brings in Revenue
What problems does the business want to solve?
A large online-only retailer generates a significant volume of qualified leads from search traffic on its website. The client is unable to close sales and convert customers with its product portfolio alone.
Deals are in place to send leads to two partner destinations, but the partners provide little data on the value of their own individual leads.
What is the project objective?
The client aims to improve qualified lead monetization by handing off specific leads generated by keyword search-terms to the partner that will pay the most.
FocusKPI develops a portfolio of models around aggregate data provided by the partners and reverse-engineers the value of individual keywords for each partner. Real-time models direct leads to the predicted partner and generate the greatest revenue per click.
What are the tangible benefits that the client receives?
In a two-week head-to-head test of FocusKPI models vs. previous practices, FocusKPI-directed traffic yielded 23% greater revenue yield per click. FocusKPI models yielded $1.5M in incremental net revenue with a limited portfolio of keyword-based leads. The client moving forward expands optimization across the entire qualified lead portfolio.
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What problems does the business want to solve?
A large online-only retailer generates a significant volume of qualified leads from search traffic on its website. The client is unable to close sales and convert customers with its product portfolio alone.
Deals are in place to send leads to two partner destinations, but the partners provide little data on the value of their own individual leads.
What is the project objective?
The client aims to improve qualified lead monetization by handing off specific leads generated by keyword search-terms to the partner that will pay the most.
FocusKPI develops a portfolio of models around aggregate data provided by the partners and reverse-engineers the value of individual keywords for each partner. Real-time models direct leads to the predicted partner and generate the greatest revenue per click.
What are the tangible benefits that the client receives?
In a two-week head-to-head test of FocusKPI models vs. previous practices, FocusKPI-directed traffic yielded 23% greater revenue yield per click. FocusKPI models yielded $1.5M in incremental net revenue with a limited portfolio of keyword-based leads. The client moving forward expands optimization across the entire qualified lead portfolio.