Internet marketing produces huge volumes of granular clickstream data that can
answer key questions, target your customers more precisely, and increase your business KPIs. For example, how can you generate more revenue per click (RPC)?
Unfortunately, for too many marketers, the answers to these questions require
levels of time and expertise that are often in short supply. Traditional analytic approaches are too slow, less accurate, and too expensive to generate both the short-term lift and long-term results that marketers need – now, more than ever.
Goals
The search aims to drive greater efficiency
-
Better keywords (KW) /match type selection
-
Improved bid management
-
Optimized user experience
-
Increasingly refined targeting