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Building Trust with Non-technical Clients

Nov 5, 2020
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Building Trust with Non-technical Clients

Introducing our featured speaker Ken Blake of our October 23 Analytics Leadership Forum, Ken serves as the VP of Analytics at AMP Agency.

In this video, Ken shared his knowledge regarding building trust with non-technical clients and a few actionable suggestions.

On June 19th, Ken joined our third Analytics Leadership Forum and talked about the concept of Holistic Analytic Activation. We had a great discussion about how could data analysis help at each stage of a project. Ken also shared some common pitfalls that you might want to avoid in your next project!

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Combining technical and story-telling in your presentations

Nov 6, 2020
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How to Create an Insightful BI Dashboard for Talent Acquisition?

In this video, Jerry Kuo spoke about how to deliver effective and interactive presentations by knowing your audience. Jerry Kuo is a science-based seasoned marketer. He started in genetic engineering and now has over 16 years of experience with Roche, Novartis, and Edwards. Specializing in evidence-based marketing, Jerry combines technical and story-telling as his methodology.

This video is part of the recording of the Analytics Leadership Forum event powered by FocusKPI. Inc

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Using Data, Analytics and Segmentation to Drive Marketing Strategy

Nov 5, 2020
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How to Evolving the Concept of a Customer?

Introducing our featured speaker Jessica Lyn Zall of our October 23 Analytics Leadership Forum, Jessica serves as the Senior Vice President and the Global Head of Marketing & Communications at Capitolis. She has over 18 years of experience in developing and managing comprehensive marketing and investment services initiatives and teamed with industry-leading investment management and financial technology firms including Thomson Reuters, J.P. Morgan, Envestnet, BNP Paribas, and Fidelity.

In this video, Jessica shared her best practice as a leader in global marketing and communications strategy about how to use data analytics to drive marketing strategy. What you can learn from her talk:

🔸 How data-driven marketing optimizes the brand and product communications based on customer information to predict their needs, desires, and future behaviors;

🔸 How data-driven insight helps develop personalized marketing strategies for the highest possible return on investment (ROI). This video is part of the recording of the Analytics Leadership Forum event powered by FocusKPI. Inc (https://www.linkedin.com/company/focuskpi). Read blogs about related topics: https://focuskpi.com/insight/

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Salesmanship Enabled Mar-tech with Reinforcement Learning

Oct 19, 2020
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How to enable Salesmanship Mar-tech with Reinforcement Learning?

Speaker: Lenore Kantor

President at Growth Warrior;
Business growth and leadership coach;
Startup Advisor, Mentor and Venture Judge. Former CMO, product management executive and public company spokesperson.
Launched 100+ products, 10+ M&A and an IPO

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Evolving the Concept of a Customer

Aug 31, 2020
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How to Evolving the Concept of a Customer?

Insightful BI Dashboard for Talent Acquisition

Jul 30, 2020
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How to Create an Insightful BI Dashboard for Talent Acquisition?

Speaker: Yujie Zong

10-year experience in data analytics, business intelligence, and predictive modeling.
Focus area includes but not limited to digital marketing, site optimization, CRM, and LTV analysis.
Previous companies include Staples, CVS, Nike, and Converse.

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5 Keys to Effective Leadership for Techies

Jun 29, 2020
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5 Keys to Effective Leadership for Techies

Speaker: Lenore Kantor

President at Growth Warrior;
Business growth and leadership coach;
Startup Advisor, Mentor and Venture Judge. Former CMO, product management executive and public company spokesperson.
Launched 100+ products, 10+ M&A and an IPO

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Holistic Analytic Activation

Jul 24, 2020
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Holistic Analytic Activation: What is it? Why it matters? How to achieve it?

Prioritize Sales Leads with Analytics

Jul 24, 2020
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How to Prioritize Sales Leads with Analytics?

Tableau Dashboard for Business Insights

Jul 22, 2020
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Tableau Dashboard for Business Insights

FocusKPI invites Dr. Jundong Song to talk about:
1. How to plan a career path for a data analyst/scientist?
2. What should a good resume structure look like?
3. How to network?
4. How to prepare for an interview?
5. How to leverage yourself in the current position?

Dr. Jundong Song, a Harvard Business School alumnus, has been in the data and analytics consulting for over 20 years across retail verticals, leading functions of data management, business intelligence, analytics, data science, and enabling technologies at Valassis Communications, 89 Degrees, and Symphony EYC.

<a class="button" href="https://www.youtube.com/watch?v=41O7vHgjCAs" target="_blank" rel="noopener">Watch Video</a>

Starting a Career in Data Science

Apr 2, 2020
READ MORE Career
Holistic Analytic Activation: What is it? Why it matters? How to achieve it?

FocusKPI invites Dr. Jundong Song to talk about:
1. How to plan a career path for a data analyst/scientist?
2. What should a good resume structure look like?
3. How to network?
4. How to prepare for an interview?
5. How to leverage yourself in the current position?

Dr. Jundong Song, a Harvard Business School alumnus, has been in the data and analytics consulting for over 20 years across retail verticals, leading functions of data management, business intelligence, analytics, data science, and enabling technologies at Valassis Communications, 89 Degrees, and Symphony EYC.

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